Don't panic citizen!
You're probably staring at a blank page on which, by now, should be 300 words describing exactly what you do, compelling to read and search engine friendly…….
Before you run out of the office screaming, there is a way to break this mission down into easy-to-follow steps;
WHO DO YOU WANT TO TALK TO?
Seems obvious but do you know who you want to read your page and what you want them to do when they have finished reading? Have a think about this person and what will interest them. For example – if you want to sell Caravans, your customers may be empty nest couples in their 40’s who want the flexibility of going away whenever they need and to where they want.
IDENTIFY THE KEYWORDS
Using this example, you would focus on freedom, holidays, and the joys of owning your own caravan. You would also need to tell potential customers where they can find your showroom, which for the sake of this example, is Northampton and the ease of buying a caravan from your business.
Boiling this down to its most basic terms we end up with "Caravan" and "Caravan Sales Northampton". You can then disseminate this into the contents e.g.
‘Great holidays are always on your doorstep every weekend with your own luxurious caravan, so why not live life, enjoy freedom and trust Caravan Sales Northampton to show you the perfect holiday caravan’.
Even with this short amount of text we have given the customer something and given the search engines the following to work with;
‘Great HOLIDAY's are always on your doorstep every weekend with your own luxurious CARAVAN, so why not live life, enjoy freedom and trust CARAVAN SALES NORTHAMPTON to show you the perfect HOLIDAY CARAVAN’.
33 words, 3 key phrases or 10% which is the density of keywords that is generally accepted as the limit that search engines will
accept before they see this as Keyword stuffing. As a rule of thumb, we recommend aiming for 300 words per page to give the space needed to add up to 30 key phrases, do not panic if you only have 25 key phrases per page as there are no hard and fast numbers available from the search engines and some is always better than none.
CHECK YOUR ASSUMPTIONS
You have some Key Phrases which work for your product but now you need to check to make sure that your target audience will also be using these key phrases to search for your products. For this, you can use any number of Keyword Analysis tools available such as the one that Google offers as part of their AdWords system.
Focus in on those key phrases with the highest monthly searches and using these tools, narrow down the search for your ideal customer to specific areas which, in the case of the example, would be Northampton. Once you have this list I would try and limit the number of different phrases used per page to make sure the right people find the right part of your website and avoid those Bounces!
Remember to revisit your list of key phrases regularly and do not be afraid to swap the existing phrases for new ones, should they have better search numbers. One thing that the various search engines do agree on is that the content should be relevant and kept fresh so use the opportunity to revitalise some of your content at the same time.
TRACKER TOP TIP!
Make sure your page URL has the keywords within it (eg www.digitalpaint/northampton-caravans-sales), the page title tag is "Northampton Caravan Sales", and that the page meta-description accurately describes the page, including the keywords (Caravan, Sales, Northampton, Holiday) and key phrase (
For more information or help in developing your on-page, search engine friendly content, give us a call or drop us a line.